Peter, Paul, and Mary Magdalene Contribution to the Christianity Spread

It is possible to distinguish several people who significantly contributed to the early spread of Christianity. Among them, one can distinguish such followers as Paul, Peter, and Mary Magdalene. Their activities continue to attract attention of theologians and historians. On the whole, it is possible to say that Paul played a key role in promoting the teaching of Jesus Christ.Advertising We will write a custom essay sample on Peter, Paul, and Mary Magdalene Contribution to the Christianity Spread specifically for you for only $16.05 $11/page Learn More There are several important issues that should be discussed. First of all, Paul popularized Christianity among Gentiles who did not have a monotheistic religion at that time (Ehrman 137). This is one of his major achievements. It should be mentioned that Paul did not emphasize the glory or happiness of believing in Jesus. More likely, he argued that Christians had to face hardships and struggle with injust ice. To some degree, the early followers of Jesus had to imitate his fate (Ehrman 137). This was the major distinctions of Paul’s rhetoric. This preaching attracted attention to Christianity because it differed from other religious cults that focused mostly on wellbeing of a person. Moreover, while preaching, Paul did not attach importance to the miracles that he performed. Instead, he focused on his limitations or suffering that he had undergone in the past (Ehrman 137). Again, this rhetoric strategy helped him gain the trust of many people, especially Gentiles. This is one of the main aspects that can be identified.  One can also say that Paul’s missionary activities transformed Christianity sectarian Jewish movement into a religion that transcended the borders of different states (Ehrman 122). He did perceive Christianity as a movement that could be accessed only by the practitioners of Judaism (Ehrman 122). Such a view of Christianity was not acceptable to him. I n other words, he emphasized the idea that the teaching of Jesus Christ was an including, rather that excluding religion (Ehrman 122). So, he made Christianity more appealing to others. This is why his contributions cannot be overlooked by people who study the history of this religion. His missionary activities were vital for promoting the spread of the early Christianity in the ancient world. This is why his achievements are important for understanding the growth of this religious movement at its early stages. Certainly, one should not overlook the role played by other followers. For example, it is possible to speak about Peter who also stressed the need to evangelize the Gentiles (Ehrman 122), However, it was Paul who managed to win the loyalty of these people. Additionally, historians should not forget about the activities of many disciples have not been examined sufficiently.Advertising Looking for essay on religion theology? Let's see if we can help you! Get your first pa per with 15% OFF Learn More For instance, one can mention Mary Magdalene’s role which continues to be disputed by historians and theologians who try to understand the role that was played by different apostles. This is one of the main arguments that can be put forward. It is also vital to speak about the story of Mary Magdalene because it suggests that the early Christianity could empower women. More importantly, this narrative suggests that the followers of Jesus could enter into conflict with one another. This is why her narrative should be taken into consideration. In particular, the resurrected Jesus first appeared to Mary, rather than other disciples. This detail is confirmed in various Gospels. To a great extent, this example indicates that Jesus singled her out among other followers. This is one of the reasons why her story is important for contemporary historians. Moreover, one should take into account that other disciples were surprised or even angered by th e fact that Jesus chose to speak with Mary in private (Ehrman 245). Moreover, the apostles even asked Jesus whether they should obey Mary (Ehrman 245). On the whole, Mary’s story is significant because it indicates that historians do not know much about the role that this woman could have played. Moreover, she is not mentioned in the Acts of the Apostles. This is one of the reasons the story of Mary Magdalene is significant. This case indicates that the narratives presented in the New Testament include a great number of issues that have not been fully understood by historians.  On the whole, this discussion suggests that various people could have contributed to the early spread of Christianity. The role that was played by some of them has not been fully examined by modern theologians and historians. This argument is particularly relevant if one speaks about Mary Magdalene. It is possible to argue that Paul facilitated the growth of Christianity. He made the teaching of Jesu s Christ popular among other those people who did not practice a monotheistic tradition. Moreover, his rhetoric attracted the attention of many Gentiles. This is why his importance should not be disregarded. He was one of those people who transformed Christianity into a global religion. Certainly, in the ancient world, Christianity was not one of the most influential religious movements in the world. Nevertheless, Paul laid the foundations of the missionary movement. This is the main point that can be made.Advertising We will write a custom essay sample on Peter, Paul, and Mary Magdalene Contribution to the Christianity Spread specifically for you for only $16.05 $11/page Learn More Works Cited Ehrman, Bart. Peter, Paul Mary Magdalene: The Followers Of Jesus In History  And Legend, Oxford: Oxford University Press, 2008. Print. This essay on Peter, Paul, and Mary Magdalene Contribution to the Christianity Spread was written and submitted by user Houston Hendricks to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Food Idioms

Food Idioms Food Idioms Food Idioms By Maeve Maddox A universal preoccupation with food is apparent in the many idioms based on it. Here are just ten: 1. apples and oranges: two things that are inherently different or incompatible. For example, â€Å"To compare The Chronicles of Narnia to the Twilight series is to compare apples to oranges.† 2. bad apple: a negative or corrupting influence on others; a troublesome or despicable person. For example, â€Å"One official of a national motorcycle organization argued that a few bad apples shouldnt be allowed to ruin all motorcyclists reputations† 3. bring home the bacon: to bring home the prize, to achieve success. In American usage â€Å"to bring home the bacon† means â€Å"to earn the living for a household.† The expression probably originated from the custom/legend of the Dunmow Flitch. A â€Å"flitch of bacon† is a side of bacon, salted and cured. Married visitors to the town of Dunmow in Essex who knelt on two sharp stones and could swear that during the past twelvemonth they’d never quarreled with their spouse or wished themselves unmarried could claim a free flitch of bacon. Another possibility is that the expression derives from greased pig contests at county fairs. The contestant who succeeded in catching the pig â€Å"brought home the bacon.† 4. chew the fat: originally the expression meant to argue over a point, perhaps because people arguing make energetic mouth movements similar to what is required to masticate gristle. In British usage, both â€Å"chew the fat† and â€Å"chew the rag† mean to argue or grumble. In American usage, the expressions mean â€Å"to engage in friendly conversation.† 5. cream puff: literally, a cream puff is a shell of puff pastry with a cream filling. In British usage, a â€Å"cream puff† is an effeminate person. In American usage, a â€Å"cream puff â€Å"is a used car in especially good condition. 6. cup of tea: something that suits a person’s disposition The expression is used in both positive and negative contexts: â€Å"A Mozart concert? Just my cup of tea!† â€Å"A ball game? Sorry, football is not my cup of tea.† 7. a pretty/fine kettle of fish: an awkward state of affairs; a mess or a muddle. For example, â€Å"As the crisis dragged on to the eleventh month, Bishop Segun introduced a pretty kettle of fish to the whole matter when he instituted an ecclesiastical court† In researching this post, I discovered that the expression â€Å"a pretty kettle of fish† (with the meaning â€Å"a fine mess†) seems to be morphing into â€Å"a different kettle of fish† or â€Å"another kettle of fish† with the meaning â€Å"something else entirely.† For example, â€Å"Your website needs to be a whole different kettle of fish.† 8. a lemon: something that is bad or undesirable. Anything that fails to meet expectations can be called a lemon. For example, â€Å"Her first husband was a lemon.† Most often, the term is used to describe a car that has problems from its time of purchase. Individual states have â€Å"lemon laws† intended to protect consumers from substandard vehicles. The federal lemon law (the Magnuson–Moss Warranty Act) was enacted in 1975 and protects citizens of all states. 9. full of beans: full of energy and high spirits. For example, this headline: â€Å"Hollins still full of beans as he settles in at Crawley Town† In current usage the expression â€Å"full of beans† is so frequently associated with children that it has been adopted as a brand name by child care centers and a children’s clothing store. I’ve always assumed that the expression derived from the idea of a frisky bean-fed horse, but recently I read that at one time beans were considered an aphrodisiac. 10. hot potato: a delicate situation that must be handled with great care. For example, this headline: â€Å"Herberts Healthy Utah Plan Could be a Political Hot Potato† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:The Meaning of "To a T"10 Colloquial Terms and Their MeaningsGrammatical Case in English

International Accounting Standards Board Essay Example | Topics and Well Written Essays - 1000 words

International Accounting Standards Board - Essay Example The IASC Foundation is managed by 22 Trustees. The Trustees include highly experienced public and private sector professionals who belong to various parts of the world (IASB, n.d.). The IASC was established in 1973. The goal of IASB is "to provide the world's integrating capital markets with a common language for financial reporting" (IASB, 2008). Main objectives of the IASB, as defined by IASC Foundation constitution, include the following (IAS Plus, 2009): As shown above, IASB is appointed by IASC Foundation (which is appointed by and reports to the Monitoring Board). ISAC Foundation also appoints other advisory bodies that advise IASB on various activities. These include Standards Advisory Council, Working Groups for Major Agenda Projects, and International Financial Reporting Interpretations Committee. IASB develops IFRS using a standard 'due process'. IASC can review the process of standards development during any/ all step(s). The main steps of the process are described below (IASC Foundation, 2006. pp. 8-13): 1. Setting the agenda: The agenda is set with a view to address needs of most of the users of financial statements; mainly the investors. Some factors which are considered include the relevance and reliability of information that can be provided to users, availability or pre-existing guidance on the topic and possible convergence, resource constraints and the expected quality of potential standard. 2. 2. Project planning: At this stage, it is decided whether to do the project alone or as a joint project with other standard setting bodies. The project team is identified, assembled and finalized during this stage of the due process. 3. Development and publication of a discussion paper: Although not mandatory, but IASB usually publish a discussion paper to seek public comments and suggestions on the topic, agenda, and the targets. The comments are analyzed to determine if any improvement can be made. A discussion paper is developed after preliminary research on the topic and similar standards. 4. Development and publication of an exposure draft: Exposure draft development and publication is a mandatory step in the process. The exposure draft is developed after extensive research and details the proposal, agenda, and recommendations for the standard. Once developed, it is published to obtain comments. The comments are then analyzed to make required modification in the standard,

The Growth of Jim Crow and Racial Segregation as a result of the Research Paper

The Growth of Jim Crow and Racial Segregation as a result of the American Civil War - Research Paper Example Numerous social disadvantages were evident during the period when the Jim Crow laws were followed in the Southern America, and this contributed to fewer developments from both state and local levels. The Blacks were not offered significant opportunities in political sectors, educational sectors, and also they were not allowed to make investments in the regions. The greatest major reasons for the American Civil War were to eradicate racial segregation in the United States, and this was to be achieved through removal of the Jim Crow laws of racial segregation. The laws mandated the discrimination of public schools, public transport, and surprisingly the public places. They allowed for segregation of restrooms and the restaurants for the whites and the blacks. Jim Crow laws created various feeling from Americans and other parts of the globe, because being the most superior nation in the world America was expected to be showing solidarity and unity between the blacks and the whites. However, the laws were overruled in 1964after the Civil Rights Act of 1964 was established. The Voting Rights Act of 1965 remained significant in the discarding of Jim Crow laws. Thus, the main focus of this paper is to investigate the consequences the American Civil War on the issue of Jim Crow laws and racial segregation in southern states of America. Racism is a term that has been in use for millions of years, where people tend to discriminate other due to the color of their skin and ethnicity. In the United States, racism was famous in the 17th and 18th Century colonial era, during the time when assumption was made on the North American as associates of the global British Empire. One of the powerful consequences of the racism as retrieved from Southern America when Jim Crow laws were being exercised was an uneven quality of education in the

Coursework 1 Assignment Example | Topics and Well Written Essays - 2000 words

Coursework 1 - Assignment Example The Edhi Foundation also has air ambulances so that they can reach faster to remote areas. Its headquarters are in Karachi, Pakistan and in Karachi alone it has eight hospitals that provide free medicinal care, cater to diabetes patients, eye hospitals, a cancer hospital etc. There are also two blood banks managed by the Edhi Foundation in Karachi. Many lives have been saved by their services, be it babies, orphans, mothers, the elderly. (Foundation, 2012) Edhi and his wife Bilquis have been like what water is to a parched land and they have spent their entire lives working for the welfare of the needy in Pakistan and abroad and they continue to do so. They function in eleven places outside Pakistan and are perhaps the only charitable organization that has gone international in Pakistan. They are totally committed to the people; fame and publicity have never attracted them and they prefer to just be dedicated to a lifetime of work and betterment of the society. (Magnier, 2011) Abdul Sattar Edhi, the founder of this society was brought up in a way that inculcated kindness as a part of everything in him. His mother brought him up with strong morals and he saw the impoverished life of the poor and sought to help them. He started with his one can called the â€Å"poor man’s van† and lead up to what his society is today: claiming bodies, burying them, rescuing people from any ailment he possibly could. Since he started, his ambulances have been all over Karachi, in good times and bad equally. He has been truly there for the people, which is why his organization again has a competitive advantage over others. Apart from always being there, they were the first South Asian Foundation to own air ambulances. There are 3,500 workers and many volunteers who help make it the best organization possible for the people. (Foundation, 2012) And despite all the fame he could

Functions of Norethindrone

Functions of Norethindrone Part V: Compound Summary Synthesized first in 1951, Chemists Luis Miramontes, Carl Djerassi, and George Rosenkranz blended Norethindrone to be the first highly active oral progestogen in Syntex at Mexico City. Norethindrone however is not the first oral progestogen as a use in birth control and many other variations came before, examples being progesterone, ethisterone 19-norprogesterone , and 17ÃŽ ±-methylprogesterone being in chronological order . The drug was put on the market in 1957 and was later combined with another estrogen called Mestranol to create Ortho-Novum in 1963 which happened to be the 2nd only oral contraceptive in the market. This significance of Norethindrone in history can be found that it was the first highly active oral progestogen and was used as an example to follow for later models and drugs like   norethynodrel (1952), and norethandrolone. Norethindrone consists of 3 different elements including :Carbon, Hydrogen, and Oxygen with single, double and triple bonds occurring across the lewis structure. Norethindrone has 1 H-Bond with hydrogen and oxygen with many LDFs and Dipole-Dipole bonds throughout the structure. Being consisted of 20 Carbon, 26 Hydrogen, and 2 Oxygen elements, the total mass of each molecule per atom being contributed to the element all together is 298.41844g/mol, Carbon has 240.215g/mol weighting the most and   having the highest percentage mass with the percentage of 80.49%. The total mass contributed to Hydrogen is 16.20644g/mol with 8.78% percentage mass and lastly Oxygen has the 2nd highest contribution with it having 31.998g/mol and 10.72% of the compound. Solubility is the ability to dissolve in a specific substance as a physical property. Solubility is important in general as it determines what type of reactant will be formed from the products that are soluble. Solubility is important in my specific compound is that my compound is taking in orally, by mouth. The aqueous solubility is important to my drug to guarantee a safe entrance from dissolving in spit and saliva present in the mouth. The general rule of solubility relates to polarity and if a nonpolar substance is present, it dissolves in another nonpolar solvent and if a polar substance is present, it dissolves in a polar solvent. My compound specifically is polar thus melting in any polar solvent like saliva. This being said, my drug compound is aqueously soluble meaning that it will dissolve in water. The main function of norethindrone is to be used as a birth control to prevent pregnancy. The way it prevents pregnancy is that it prevents ovulation from occurring stopping the ovary from being fertilized. When interacting with other drugs norethindrone side effects can have various effects, most of them being moderate. An example of a moderate side effect from an interaction with Norethindrone is its interaction with Axotal, a commonly used product in Aspirin. Norethindrone effectivity may decrease when taking Axotal so using other birth control methods should be used to ensure the best effectivity. A more serious interaction is Norethindrone interaction with accutane, one of the most common medicines for acne. With the use of accutane while pregnant, accutane can cause life threatening birth defects that can form problems with their bone and internal structure including but not limited to the heart, skull, eyes and brain. Less serious effects by itself is an increase in acne , cha nges in weight, and breast pain. Norethindrone is only used as an oral contraceptive using capsules and ingestion to create the effects of the compound. The taking of norethindrone should be monitored carefully as if patients have former cases of strokes, breast cancer and miscarriages in the past, they should be given another prescription. Norethindrone as a modern day relevance is still commonly used as a birth control however the ratings for the drugs arent very good. For the birth control aspect, the reviews are very positive saying that it works, however almost all of the 49 review reflect on a constant problem in excessive bleeding during their menstrual periods as well as severe pain in the breast and pelvic area with weight gain being a smaller portion of the reviews. However, the versions combined with mestranol is not very known and not commonly used compared to Norethindrone by itself.

Emersons Essay - Nature :: Emerson Nature Essays

Emerson's Essay - Nature Emerson's essay, Nature is essentially one that seeks show a new form of enlightening the human spirit and urges the establishment of a stronger link between man and the Universal Spirit through. Emerson sees nature as this inspiration to people and catalyst for a deeper understanding of the spiritual world. In the opening paragraphs of his first chapter, Emerson finds that nature, like stars is always present and creates a reverence in the observer, but is also always inaccessible (14). Emerson also brings forth the idea that not everyone can really observe nature, but one must have the correct mental/spiritual state, as a child might. He discusses the improving aspects one can find in nature - youth, reason, and faith. Intrigued by visual perceptions, he claims that he looses contact with everything but nature becomes a 'transparent eye-ball' and feels that "I am part or parcel of God" (16). Emerson's emphatic words are perhaps the best description of the enthralling emotions of a 'sublime' experience as possible. Throughout the other chapters, Emerson explores the idea of nature as instructor to man and how man can learn from nature. He repeatedly says that nature is a divine creation of God and through it man can learn to be closer to god. However, despite the reverence, awe, and prerequisite mental status, he also presents the concept of nature being 'below' and man on a 'Scala Natura ' of sorts. Although man seen as connected to and part of nature, for he questions if we can "separate the man from the living picture" of nature (26), he finds that nature is nothing without human interpretation because "All facts in natural history taken by themselves have not value . . .. but marry it to human history, and it is full of life," (33). However, there appears to be some more complicated interactions between nature and humans because human language, arguably one of the most important inventions/discoveries in our history is immediately dependent on nature (35). In a chapter titled Di scipline, Emerson states that 'nature is thoroughly mediate. It is made to serve," (45). Emerson believes that the human form is superior to all other organizations which appear to be degradations of it (50).

Plc, Bcg Matrix, Product, Services Etc of Mahindra Scorpio

Customer Needs , Wants & Demands Needs are the basic human requirements. People need air, water, food, clothing and shelter to survive. People also have strong needs for recreation, education and entertainment. These needs become Wants when they are directed to specific objects that might satisfy the need. Wants are shaped by our society. Demands are wants for specific products backed by an ability to pay. Needs are of five types – ?Stated needs ?Real needs ?Unstated needs ?Delight needs ?Secret needs The SUV, â€Å"Mahindra Scorpio† comes under Real needs.Real need is a need where a customer wants a 4 wheeler whose operating cost , its initial price is low. A customer opts for a Mahindra Scorpio because †¢It has a combination of pulling capacity. †¢It is a safer vehicle because of its larger and heavier built and some people like a vehicle with broader seat arrangement with proper thy support. †¢It has a very good cargo capacity. †¢It's an All Terra in Vehicle made for rocky roads and smooth glass like roads for a comfortable journey. †¢It has very powerful CRDE Engine with a higher torque full on capacity to drag itself with ease when the throttle is fully pressed.SWOT Analysis of Mahindra Scorpio SWOT analysis stands for Strengths ,Weaknesses, Opportunities and Threats . It’s a way of monitoring the external and internal marketing environment. The analysis is as follows- Strengths Analysis :- oIt has a very low maintenance cost with a gracefully tough masculine look . oIt has an extremely smooth performance in the rural, hilly, city and highway roads. oHas a well designed seating arrangement. oExcellent performance in case of covering long distance. oA very well impressed loyal brand positioning with good numbers of service centers.Weakness Analysis:- oIt has a very limited International market. oThere are no airbags for protection Opportunities Analysis:- oHard work of the R department to innovate some new attrac tive featured models. oIncreasing the purchasing power and attraction towards heavy cars of common people. oMaking the models more fuel efficient models and try to introduce CNG models. Threat Analysis:- oIncreasing competition with global players. oIncreasing fuel prices. Porter's Generic Strategy Of Mahindra ScorpioFive forces model of Porter's generic strategy of Mahindra Scorpio is as follows – Threat From Buyers – Mahindra Scorpio is a low and favorable SUV available in the market as in comparison with other car manufacturing companies. Threat From Suppliers – Mahindra is in collaboration with some leading foreign car parts company for delivery of the car parts. Threat From Competitors – There are competitors of Mahindra Scorpio in the market but no one has a SUV at this price range of Mahindra. Threat From New Entrants – There is a threat from the new entrants as Government has approved FDI , so foreign players may come .Threat From Substitut es – The main substitute of Mahindra Scorpio are the low range luxury cars. BCG Matrix in terms of Mahindra Scorpio Here in the BCG matrix the product which has a low market growth rate with low market share showed as Dog , the product which has a low market growth rate with high market share showed as Cash Cow , the product which has a high market growth rate with low market share showed as Question Mark , the product which has a high market growth rate with high market share showed as Dog . The Mahindra Scorpio comes under Star. The Value Delivery Chain In Respect of Mahindra ScorpioA value chain is a chain of activities. Products pass through all the activities of the chain in order and at each activity the product gains some value . As the picture shows above first the firm infrastructure is developed. Mahindra and Mahindra was already a giant automobile house when they launched Scorpio. Mahindra Scorpio is being developed at its Nashik plant. The primary value chain acti vities which are used in Mahindra Scorpio are: Inbound Logistics i. e the receiving and warehousing of raw materials and their distribution to manufacturing. Mahindra’s inputs primarily comprise raw materials and purchased components.Now it's time for assembling the raw material which is called as Operations , makes a car complete. In the next section that is in Outbound Logistics section the car is delivered to the various dealers located across India as their requirement. Now comes the most important part Marketing and Sales portion for which Mahindra has a qualified team and at last it's time for the after sales services. In maximum urban areas of India Mahindra has a service center. Customer Value & Satisfaction Customer satisfaction is the perception of the customer which comes after using the product .When the customer uses the product he compares between the products actual performance and the assurance provided by the company during the purchase. In case of Mahindra S corpio, they give the actual stated features and specifications to the customers along with a very good after sales service. It makes people delightful and influensive to purchase Scorpio. Marketing Plan Of Mahindra Scorpio Mahindra being a Indian company always kept in mind the price along with fuel efficiency . Now they targeted the urban areas along with hilly roads and promoted for that with the help of the brand name Mahindra.The distribution network of Mahindra was too much strong with distributors available across India and service centers followed by it. The car first launched in the metro cities and then entered in the smaller cities as per the awareness and promotion goes on. The Marketing Environmment Of Mahindra Scorpio Marketing environment consists of the two parts one is internal environment and another is external environment. Micro Environment :- The micro environment consists of the attributes such as – †¢The company that includes all the departments, à ¢â‚¬ ¢ Suppliers, Marketing intermediaries, †¢Customer markets, †¢Competitors †¢Publics Macro Environment:- The Macro environment consistes of †¢Demographic, †¢Cultural forces, †¢Economics, †¢Natural, †¢Technological, †¢Political, The micro environment is the environment which is related to the company's internal matters as the company. Here if we check Mahindra Scorpio we can see that it has strong company profile along with that a well design supply chain and suppliers from all around . Along with this company profile the mahindra still has its compititors in the market such as Toyota , Honda who also has SUV.And now the attribute is Publics or the customers who actually buy the car and uses it. The Macro environment is the external environment . Here we can see that the Demographic stands for the classification in terms of age and income . The Scorpio is mainly used by middle aged persons with a higher income than middle income group. Now the cultural forces which actually not affects Scorpio. Scorpio overcame the Natural obstacles and launched a product which is as preffered as on the hilly roads also preffered in the noraml highways for a long drive. Market ResearchMarket research often refers to either primary or secondary research. Secondary research involves a company using information compiled from various sources, which is about a new or existing product. Primary market research involves qualitative research as well as field tests or observations conducted for or tailored specifically to that product. Primary research, which is also called field research or original research, is useful for findings new information and getting customer’s views on products. now as we defined in earlier we did it in terms of Scorpio .Having defined the competitive framework, the next task undertaken was that of analyzing the consumer. Consumer segments of B and C category car buyers were analyzed in terms of their expe ctations from a car, their perceptions about cars and their relationship. Proprietary techniques of research, of the advertising agency Interface Communication, like Mind &Mood, ICON and VIP were used to understand this consumer. Segmentation , Targeting & positioning Segmentation :-A market segment consists of a group of customers who share a similar set of needs and wants.There are four different dimensions used to describe a product’s market segmentation. These four things are ? Demographic ?Behavioral ?Psychographic ?Geographic The Demographic segmentation includes ?Adults ?Male & Female ?Mostly middle aged people ?Mostly higher income group Behavioral segmentation is the most powerful approach because it uses ? Actual consumer behavior ?Product usage to make distinctions among market segments. Behavioral segmentation consists of some decision role attributes like Initiator ,Influencer, Decider, Buyer & User . Initiator buys it in his own decision.Influencer influences pe ople to buy the product such as a person using Mahindra Scorpio will influence other people to their near and dear ones to buy it. The decider here could be someone who is the head of the family and decides for his family to buy it. Behavioral Variable consists of Occasions , Benefits , User Status , Usage Rate , Buyer – Readiness , Loyalty Status , Attitude . Mahindra Scorpio is a car which can be used in all the occasions from family programs to daily life. A user uses it very frequently. In Geographic Segmentation we can say that it is good on the hilly roads as well as on the highways for a long drive.For the Psychographic segmentation the higher class is commonly purchased among people who have a family, since it’s a SUV. Reasons for its use are ? Safety ?By being a SUV it gives you a certain status among society. By being a SUV it gives you a certain status among society. Targeting M&M strategized to target a wider target audience, beyond UV customers – C class and B class, but would cut across rural and urban customers. It wanted to avoid the taxi trap that Indica and Qualis had fallen to it and did not offer color of white. Targeting was for those who wanted a lifestyle product that assured style, performance and ruggedness.The ruggedness appeal came from the parent brand itself. Class was more of the growing upper middle class. Positioning M&M built an innovative positioning around the theme of an SUV with a `car plus' package. The positioning communicated that the vehicle was better than competition in terms of any of these cars and is a better buy in terms of money. The commercials intentionally used foreign models to give an international look and feel to the product, there was a deliberate emphasis on the aspirational and world-class orientation of the Scorpio.It adopted a bold â€Å"car plus’ approach that because it was a totally new frame of reference that was being created. The primary focus was on the lifestyle â €“ a carefree, successful and bold attitude depicted by cruising on international highways. Mahindra purposely wanted to break way from its brand of ruggedness. The ‘nothing else will do’ was another play on the excellence that was attempting to be pushed. Advertising was strongly reinforced with below the line marketing – sponsoring events and strong test drive marketing.

Discover The Cuban Swimmer, a Play by Milcha Sanchez-Scott

Discover The Cuban Swimmer, a Play by Milcha Sanchez-Scott The Cuban Swimmer is a one-act family drama with spiritual and surrealistic overtones by the American playwright  Milcha  Sanchez-Scott. This experimental play can be a creative challenge to stage because of its unusual setting and bilingual script. But it also presents actors and directors with an opportunity to explore identity and relationships in modern California culture. Synopsis As the play begins, 19-year-old Margarita Suarez is swimming from Long Beach to Catalina Island. Her Cuban-American family follows along in a boat. Throughout the competition (the Wrigley Invitational Women’s Swim), her father coaches, her brother cracks jokes to hide his jealousy, her mother frets, and her grandmother yells at the news helicopters. All the while, Margarita pushes herself onward. She battles the currents, the oil slicks, the exhaustion, and the family’s constant distractions. Most of all, she battles herself. Theme Most of the dialogue within â€Å"The Cuban Swimmer† is written in English. Some of the lines, however, are delivered in Spanish. The grandmother, in particular, speaks mostly in her native tongue. The switching back and forth between the two languages exemplifies the two worlds which Margarita belongs to, the Latino and the American. As she struggles to win the competition, Margarita tries to fulfill the expectations of her father as well as the crass American media (the news anchormen and the television viewers). However, by the play’s end, when she drifts beneath the surface when her family and the newscasters believe that she has drowned, Margarita separates herself from all outside influences. She discovers who she is, and she saves her life (and wins the race) independently. By almost losing herself in the ocean, she discovers who she truly is. The themes of cultural identity, especially Latino culture in Southern California, are common in all of Sanchez-Scotts works. As she told an interviewer in 1989: My parents came to California to settle, and the Chicano culture there was so different to me, very, very different from Mexico or where I came from [in Colombia]. Yet there were similarities: we spoke the same language; we had the same skin color; we had the same interaction with culture. Staging  Challenges As mentioned in the overview, there are many complicated, almost cinematic elements within  Sanchez-Scott’s The Cuban Swimmer. The main character is â€Å"swimming† the entire time. How would you, as a director, portray this action on stage?Margarita’s family puts along on a boat. How would you convey this? With a set? Pantomime?Helicopters and news commentators â€Å"interfere† with the characters. In what ways could sound effects enhance or sully the play? The Playwright Milcha  Sanchez-Scott was born in Bali, Indonesia, in 1953, to a Colombian-Mexican father and an Indonesian-Chinese mother. Her father, a botanist, later took the family to Mexico and Great Britain before settling in San Diego when  Sanchez-Scott was 14. After attending the University of California-San Diego, where she majored in drama, Sanchez-Scott moved to Los Angeles to pursue an acting career. Frustrated by a dearth of roles for Hispanic and Chicano actors, she turned to playwriting, and in 1980 she published her first play, Latina. Sanchez-Scott followed the success of Latina with several other plays in the 1980s. The Cuban Swimmer was first performed in 1984 with another one-act play of hers, Dog Lady. Roosters followed in 1987 and Stone Wedding in 1988. In the 1990s,  Milcha  Sanchez-Scott largely withdrew from the public eye, and little is known of her in recent years. Sources Bouknight, Jon. Language as a Cure: An Interview with Milcha Sanchez-Scott. Latin American Theatre Review, Spring 1990.Mitgang, Herbert. Theater: Dog Lady and Swimmer. The New York Times, 10 May 1984.

Presidential Speech Essay

Presidential Speech Essay Presidential Speech sample: A number of issues are eminent in the modern day America. The nation is fighting against economic recession, political intolerance, rampant unemployment, derailed healthcare programs, and expensive foreign wars with perceived threats to American national security. Therefore, as a responsible president my government is proposing measures to transform the state of the United States economy into a more stability and realistic paradise where every American citizen is bound to make their dreams come true daily. Our wise and great founding fathers fought against foreign oppressions because they were ready to sacrifice their lives for our freedom. The modern American must be ready to make one final sacrifice to be part of the team whose main ambition is to transform our economy with a view to create viable employment and investment opportunities for our people. Transform American Healthcare to promote collective and secure healthcare scheme. Last but not least, the government is challenged by a proactive foreign and security policy that needs to change its policies to reduce expenditure of taxpayers’ dollars in foreign territories and wars that eventually benefit a few technocrats. Improving the economic situation For a long time, America is proud of having the most attractive and influential economy in the world; however, in the 21st century unlike before, population has tripled following high birth rate and doubled inflow of immigrants since America is a free and democratic nation. Therefore, the economy is experiencing a shock of providing enough jobs for over 300 million American nationals. The trend is unlikely to change unless we take the following dire measure. Government in-conjunction with representatives must enact a statute to check on mismanagement of government resources. Few previous government regimes overspend and overstretched the treasury forcing government to raise taxes that in turn lowered household incomes. My presidency promise to make credit available for institutions and individual Americans at a lowered tariff aimed to encourage growth of both small and medium business investors and multinational companies. International investors who were been keenly watching our dollar systems and wondering how the dollar was likely to pick up are amazed at the success and performance of our attractive capital markets investment policy that has seen a myriad of international competitive IPO sales for the first time since credit crunch hit America earlier in 2008. Improvement and Provision of Employment Opportunities One in every six Americans cannot find a decent temporary or full time career because American is not ready to sacrifice for a democratic future by sharing knowledge. Not only do jobs need to be increased, but also the wages need to increase through measures such as reduction in taxation rates across all sectors. Income, business, and national sales tax have to come down for production to pick up once more. Prosperity does not come through increase in spending, but increase in investment. By lowering taxes, the money that would have gone into government spending, which is usually unregulated and uncontrolled, will go into investment projects. The money left in the hands of the Americans will end up in the banks and other investment projects that will grow the American economy further. Better Healthcare Programs The healthcare system is now more expensive, yet less effective. The existing health care policies do not serve their purpose, and increase the amount Americans sacrifice in taxes to sustaining it. Major reforms are necessary to make sure that we have a healthy care plan that delivers on its purpose, and safeguards the health of the Americans. Stopping the Foreign war America needs to mind its own affairs before choosing to spend billions of the taxpayers kitty fighting unnecessary wars in foreign lands. Foreign lives costs more than just billions in dollars, lives of innocent American soldiers are lost fighting over issues that are of little benefit to the average American. Our troops and resources should be withdrawn from the far off nations and those resources be put to better use. The last thing we need is more damage in our foreign relationships by fighting against foreigners over vague issues such as national security, when we have much greater internal battles to win, on the economic, social, and political front. With the solving of these issues, America will be on its way to achieving greatness, and that every American will achieve his or her American Dream. Thank you!

Online library Essay Example | Topics and Well Written Essays - 250 words

Online library - Essay Example My experience with it has been impressive. I did try searching some topics using the Summon engine, and learnt a few critical issues when it comes to utilizing the engine. First, I did search a broad topic, which unleashed over one million results. However, on using parenthesis, the results were reduced to ones that are more relevant. Other steps involved were refining the topics, and specifying the research content material to utilize. Narrowing down the topic did grant an opportunity to fine-tune results granting access to relevant resources (Majumdar, 2012). In essence, the Summon does provide an easy model to filter out the search content. One can be in a position in the search for multiple formats and content at a go. One can filter out books, articles, journals, videos, and other databases. Most significantly, University of Hull Summon Tutorial provides a simple and fast search engine from the library databases. It delivers contents from intensive disciplines. The Summon is easy to use, while the screen results are easy to understand. From the utilization and utility of the system, two lessons were clearly valid: it is important to filter out the information using the keywords to acquire relevant information. Secondly, utilization of simple language is critical to get back authentic information (Insinna,

Turkish Maritime Cabotage Rights Research Proposal

Turkish Maritime Cabotage Rights - Research Proposal Example The Republic of Turkey is strategically placed in an area between the Asian, African and European continents and the three sides of the country are encompassed by the Mediterranean Sea to the south, the Black Sea to the north and the Aegean Sea to the west. The Turkish Straits is the only water route between Black Sea and Mediterranean and have unique physical, hydrological and navigational conditions (Unescap, Turkey Report 2000/2009). It has been recently contended that the volume of traffic flow in the Straits have exceeded limits of safe navigation as there has been an increase in the number of vessels and quantities of dangerous cargo. Any accident could cause irreversible damage to the environment. In order to maintain safety of navigation, life and property in the region, the Turkish Government has adopted a set of regulations for maritime traffic in 1994. Turkey's approach to maritime transport is consistent with international regulations and principles of fostering free mari time competition, safety and environmental concerns. Turkey's maritime transport facilities are rather extensive. ... Turkey has merchant fleet with capacity more than 9.5 million DWT and about 899 ships and is in the 20th rank in the world fleet. Total capacity consists of 5 per cent public and 95 per cent private sectors. The majority of ships comprising total merchant shipping fleet are bulk carries (48 per cent), dry cargo ships (19 per cent), oil tankers (10 per cent). The other types of ships constitute 23 per cent of the fleet. (Information available from Unescap Report on Turkey, 2000/2009) Cabotage Laws and Rights: The maritime sector in Turkey is also subject to certain legal arrangements and Law 815 on Cabotage Auxiliary services rendered in Turkish ports and waters are subject to the Law on Cabotage. In accordance with the Cabotage Act, all commercial shipping and related activities between the ports and all trading in the coastal lines is reserved for Turkish-flag vessels and supply of services are given to Turkish companies only although all auxiliary services at the ports are available to all nationalities. Transportation that violates Cabotage rights is not accepted and negotiations on Cabotage transportation services in turkey have been very rigid. Turkish Code of Commerce is related to maritime transport and is harmonized in accordance with the arrangements of EU. The application and implementation of Cabotage rights is a very important milestone in Turkish Maritime Industry and this thesis will delve deeper into the maritime industry, the regulations in Turkish shipping industry and the role of Cabotage rights in helping Turkey to integrate its shipping industry with EU and international shipping standards. Turkish fleet